http://www.elizabethtervenski.com elizabeth tervenski Mon, 18 Apr 2011 21:36:53 +0000 http://www.elizabethtervenski.com en http://www.elizabethtervenski.com/RR-Evoque-Mobile-Campaign http://www.elizabethtervenski.com/following/elizabethtervenski.com/RR-Evoque-Mobile-Campaign Mon, 18 Apr 2011 21:36:53 +0000 elizabeth tervenski 1323948 <img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk2.jpg" border="0" width="640" height="383" width_o="640" height_o="383" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk1.jpg" border="0" width="640" height="392" width_o="640" height_o="392" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk3.jpg" border="0" width="640" height="347" width_o="640" height_o="347" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk4.jpg" border="0" width="640" height="875" width_o="640" height_o="875" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk4_o.jpg" align="left" /> Range Rover Evoque Mobile Campaign The Range Rover Evoque mobile tag campaign was developed specifically to coincide with events based around New York City during the pre-launch of the brand new Range Rover Evoque. The tags were featured at the PSFK conference, the Grand Central Station wireframe installation, and the 2011 NY Auto Show Range Rover booth. The mobile code was posted on signage, fliers, and trade show booths. When scanned, content included exclusive videos and quick access to the US mobile site. A unique interview video was shot and created for the PSFK mobile conference about it's founder, Piers Fawkes. The video highlights the story of how Piers founded PSFK and why he is a member of the Range Rover Evoque City Shapers. Role:Senior Art Director Collaborators:Creative Director: Steve Whittier Senior Art Director: John McGill Senior Writer: Robyn Sands Executive Producer: Susan Lekanides Video Editor: Andrew Pulaski http://www.elizabethtervenski.com/Range-Rover-Evoque-Insiders http://www.elizabethtervenski.com/following/elizabethtervenski.com/Range-Rover-Evoque-Insiders Fri, 15 Apr 2011 17:52:37 +0000 elizabeth tervenski 1311176 <img src="http://payload.cargocollective.com/1/1/42956/1311176/1_fan_gate.jpg" border="0" width="640" height="1114" width_o="640" height_o="1114" src_o="http://payload.cargocollective.com/1/1/42956/1311176/1_fan_gate_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/1311176/2_features.jpg" border="0" width="640" height="1844" width_o="640" height_o="1844" src_o="http://payload.cargocollective.com/1/1/42956/1311176/2_features_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/1311176/3_photos.jpg" border="0" width="640" height="1276" width_o="640" height_o="1276" src_o="http://payload.cargocollective.com/1/1/42956/1311176/3_photos_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/1311176/3_videos2.jpg" border="0" width="640" height="1242" width_o="640" height_o="1242" src_o="http://payload.cargocollective.com/1/1/42956/1311176/3_videos2_o.jpg" align="left" /> Range Rover Evoque Insiders Campaign The Range Rover Evoque Insiders Campaign features regularly refreshed content related to the highly anticipated launch of the 2011 Range Rover Evoque. The campaign encourages users to RSVP to upcoming events, share event photography and videos and generates conversation around the design and innovation of the vehicle. A tab system designed within the campaign allows users to seamlessly navigate between all of the available Evoque content without being redirected to other sections of the Range Rover USA Facebook page. Photography and videos were shot, edited, and released as they happened in real time. Role:Senior Art Director Collaborators:Creative Director: Steve Whittier Senior Art Director: John McGill Vendor: Buddy Media http://www.elizabethtervenski.com/Xbox-com-Redesign http://www.elizabethtervenski.com/following/elizabethtervenski.com/Xbox-com-Redesign Fri, 29 Oct 2010 16:02:39 +0000 elizabeth tervenski 741347 <img src="http://payload.cargocollective.com/1/1/42956/741347/1.jpg" border="0" width="670" height="508" width_o="672" height_o="510" src_o="http://payload.cargocollective.com/1/1/42956/741347/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/2.jpg" border="0" width="670" height="508" width_o="672" height_o="510" src_o="http://payload.cargocollective.com/1/1/42956/741347/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/2b.jpg" border="0" width="670" height="508" width_o="672" height_o="510" src_o="http://payload.cargocollective.com/1/1/42956/741347/2b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/3.jpg" border="0" width="670" height="680" width_o="672" height_o="683" src_o="http://payload.cargocollective.com/1/1/42956/741347/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/4.jpg" border="0" width="670" height="1009" width_o="672" height_o="1013" src_o="http://payload.cargocollective.com/1/1/42956/741347/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/5.jpg" border="0" width="670" height="728" width_o="672" height_o="731" src_o="http://payload.cargocollective.com/1/1/42956/741347/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/6.jpg" border="0" width="670" height="603" width_o="672" height_o="605" src_o="http://payload.cargocollective.com/1/1/42956/741347/6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/741347/7.jpg" border="0" width="670" height="1292" width_o="672" height_o="1296" src_o="http://payload.cargocollective.com/1/1/42956/741347/7_o.jpg" align="left" /> Xbox.com Redesign AKQA was tasked with redesigning Xbox.com from both a visual and functional perspective. The new Xbox.com features a major redesign, with streamlined search and messaging tools, as well as a new family reporting feature for keeping tabs on your kids' (or parents') gaming habits. You'll also find a web-based avatar editor and web games you can play either on a PC browser or Windows Phone 7 device. Role:Art direction & design production Collaborators:Creative Director: Akira Takahashi & Kim Laama Art Directors: Sunjin Kim & Jimmy Soat Interaction Designer: Marie Hartmann http://www.elizabethtervenski.com/Zippo-Ad-Graphis-Cover http://www.elizabethtervenski.com/following/elizabethtervenski.com/Zippo-Ad-Graphis-Cover Wed, 22 Sep 2010 17:08:55 +0000 elizabeth tervenski 651782 <img src="http://payload.cargocollective.com/1/1/42956/651782/zippo_1.jpg" border="0" width="670" height="1155" width_o="672" height_o="1159" src_o="http://payload.cargocollective.com/1/1/42956/651782/zippo_1_o.jpg" align="left" /> Zippo Ad: Graphis New Talent My design for a Zippo print advertisement was selected to appear on the cover of the '06 Graphis New Talent annual. Campaign Title: Old Flames Never Die Role:Concept, design Graphis Store http://www.elizabethtervenski.com/Disney-Mobile http://www.elizabethtervenski.com/following/elizabethtervenski.com/Disney-Mobile Wed, 22 Sep 2010 16:22:42 +0000 elizabeth tervenski 651694 <img src="http://payload.cargocollective.com/1/1/42956/651694/dm_2.jpg" border="0" width="670" height="416" width_o="672" height_o="418" src_o="http://payload.cargocollective.com/1/1/42956/651694/dm_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/651694/dm_1.jpg" border="0" width="670" height="1016" width_o="672" height_o="1020" src_o="http://payload.cargocollective.com/1/1/42956/651694/dm_1_o.jpg" align="left" /> Disney Mobile While at Kadium, I designed and produced numerous email and rich media banner campaigns for Disney Mobile. Role:Concept development, design, production, flash animation Collaborators:Creative Director: Derick Daily Art Director: Greg Hawkins http://www.elizabethtervenski.com/Chumby-Network http://www.elizabethtervenski.com/following/elizabethtervenski.com/Chumby-Network Mon, 16 Aug 2010 18:10:26 +0000 elizabeth tervenski 572312 <img src="http://payload.cargocollective.com/1/1/42956/572312/chumby_1.jpg" border="0" width="670" height="1225" width_o="672" height_o="1229" src_o="http://payload.cargocollective.com/1/1/42956/572312/chumby_1_o.jpg" align="left" /> Chumby Network Chumby takes your favorite parts of the internet and delivers them to you in a friendly, always-on, always-fresh format. The Chumby Network consists of more than 1,500 applications in more than 30 categories. The Chumby Network runs on both the Chumby and the Sony Dash. At Chumby, I worked with a team of engineers, flash artists, and flash developers to create a scaleable network of flash widgets that are capable of running on a variety of hardware platforms at various resolutions. Content Partners: NYTimes, CBS, MySpace, Twitter, The Weather Channel, Shoutcast, the Food Network, and MTV Role:Content producer, art director, designer, interaction designer, interface designer Collaborators:Creative Director: Susan Kare Senior Designers: Kwabe Fosu, Howard Milligan, Michael Mahmood Software Engineer and Flash Development: Larry Buzi, Adam Dansky, Shireen Agherdien Browse the Chumby Network http://www.elizabethtervenski.com/2K-Sports http://www.elizabethtervenski.com/following/elizabethtervenski.com/2K-Sports Mon, 16 Aug 2010 18:07:55 +0000 elizabeth tervenski 572300 <img src="http://payload.cargocollective.com/1/1/42956/572300/1.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572300/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572300/2.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572300/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572300/3.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572300/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572300/2K_1.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572300/2K_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572300/5.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572300/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572300/4.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572300/4_o.jpg" align="left" /> 2K Sports Online Advertising Kadium was tasked to create break-through interactive advertising and marketing for the 2K Sports brand for a variety of top-tier video games. Awareness was generated through innovative rich media video campaigns, microsites, game tournament competitions, youtube channels, and high impact media buys on popular gamer sites. Role:Concept development, design, production, flash animation Collaborators:Creative Director: Derick Daily Art Director: Greg Hawkins View the MLB2K7 Gamespot Video Wall http://www.elizabethtervenski.com/Converse-One-Star http://www.elizabethtervenski.com/following/elizabethtervenski.com/Converse-One-Star Mon, 16 Aug 2010 18:06:13 +0000 elizabeth tervenski 572297 <img src="http://payload.cargocollective.com/1/1/42956/572297/1.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/2.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/7.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/8.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/3.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/4.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/5.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572297/6.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572297/6_o.jpg" align="left" /> Converse One Star The Converse One Star boutique is an online destination for any style seeker or sneaker fan. This boutique features the stories of six creative people, all who inspire creativity through their clothes and stories. Images of the six characters appear in both print advertisements and in-store signage. URL's drive shoppers online, where they can explore the character's wardrobes, get recommendations on styles, and watch videos about each of the individuals. The campaign builds awareness of the Converse One Star brand at Target and helps inspire shoppers' creativity. Agency: AKQA Role:Art director, concept development, design Collaborators:Creative Director: Jason Ring Creative Developer: Justin Peterson View Target Converse One Star Site http://www.elizabethtervenski.com/Target-Pharmacy http://www.elizabethtervenski.com/following/elizabethtervenski.com/Target-Pharmacy Mon, 16 Aug 2010 18:05:13 +0000 elizabeth tervenski 572290 <img src="http://payload.cargocollective.com/1/1/42956/572290/1.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/2.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/3.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/4.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/5.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/6.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/7.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572290/8.jpg" border="0" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/8_o.jpg" align="left" /> Target Pharmacy Target tasked AKQA with redesigning the Pharmacy portion of Target.com to make the information and visual language simpler, friendlier, and more accessible. We also created an online banner campaign to raise awareness and drive traffic online. We brought the concept "Ask A Pharmacist" to life by filming real moms and kids at Target stores. The result was a clever and heartfelt rich media banner campaign that ran across the web. Role:Art director, concept development, design Collaborators:Creative Director: Jason Ring Interaction Designer: Kim Laama Senior Designer: Dustin Blouse Senior Writers: Bob Hall and Vinit Patel Creative Developer: Justin Peterson Producer: Nancy Cardillo Video Editor: Mike Murray View Target Pharmacy Site http://www.elizabethtervenski.com/Target-2-Day-Sale http://www.elizabethtervenski.com/following/elizabethtervenski.com/Target-2-Day-Sale Mon, 16 Aug 2010 18:04:20 +0000 elizabeth tervenski 572286 <img src="http://payload.cargocollective.com/1/1/42956/572286/1.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572286/1b.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/1b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572286/2.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572286/3.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572286/4.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572286/5.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42956/572286/6.jpg" border="0" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/6_o.jpg" align="left" /> The Target Weekly Ad 2-Day Sale The Target Weekly Ad 2-Day Sale (Black Friday) is the biggest shopping event of the holiday season. AKQA was tasked with encouraging guests who traditionally read the newspaper ad to go online and explore deals there. The concept was to bring the printed Weekly Ad to life through the use of the technology Augmented Reality. A black and white marker was distributed in the Target weekly newspaper ad. When guests held the marker up to their webcam they were entered into The 2-Day Sale Giftacular Sweepstakes, with a chance to win thousands in prizes. The campaign was fully supported with online rich media advertising, email blasts, and a Facebook tab. The campaign was a huge success with millions of contest entries, email sign ups and lots of buzz online. Role:Art director, concept development Collaborators:Creative Director: Jason Ring Senior Designers: Dustin Blouse and Eric Shoemaker Interaction Designer: Marie Hartmann Senior Writer: Bob Hall Creative Developer: Justin Peterson Producer: Nancy Cardillo Animations: FFAKE