http://www.elizabethtervenski.com elizabeth tervenski Mon, 21 May 2012 16:11:46 +0000 http://www.elizabethtervenski.com en http://www.elizabethtervenski.com/Levi-s-Curve-ID-Social-Banners http://www.elizabethtervenski.com/following/elizabethtervenski.com/Levi-s-Curve-ID-Social-Banners Mon, 21 May 2012 16:11:46 +0000 elizabeth tervenski 3444622 <img src="http://payload57.cargocollective.com/1/1/42956/3444622/curve1.jpg" width="670" height="301" width_o="670" height_o="301" src_o="http://payload57.cargocollective.com/1/1/42956/3444622/curve1_o.jpg" data-mid="17744978" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/1/42956/3444622/levis_spring3.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload57.cargocollective.com/1/1/42956/3444622/levis_spring3_o.jpg" data-mid="17744968" border="0" align="left"/><img src="http://payload57.cargocollective.com/1/1/42956/3444622/levis_spring4.jpg" width="670" height="790" width_o="670" height_o="790" src_o="http://payload57.cargocollective.com/1/1/42956/3444622/levis_spring4_o.jpg" data-mid="17744966" border="0" align="left"/> The Project: Taking an emotional rather than a logical point of view, these site units and rich media banner units are all about empowerment and self-acceptance. Inspired by the real messages from blogger partners, banner executions feature product imagery from the print campaign alongside an image of one of our blogger partners and an empowering message about embracing your shape. Rich media units offer the opportunity to view all four blogger videos, and promote a sharing opportunity on Facebook. A partnership with Video Genie was proposed to provide users the opportunity to become a powerful voice of encouragement. Role: Senior Art Director // Agency: Wunderman Collaborators: Art Director: Steve Joseph Writer: Carrie Ingoglia http://www.elizabethtervenski.com/Converse-One-Star-Style-Campaign http://www.elizabethtervenski.com/following/elizabethtervenski.com/Converse-One-Star-Style-Campaign Fri, 06 Apr 2012 15:41:20 +0000 elizabeth tervenski 572297 <img src="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski.jpeg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski_o.jpeg" data-mid="16120501" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski-1.jpeg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski-1_o.jpeg" data-mid="16120496" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski-2.jpeg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski-2_o.jpeg" data-mid="16120497" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski-3.jpeg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/1/42956/572297/www.elizabethtervenski-3_o.jpeg" data-mid="16120499" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572297/converse_02_9.png" width="670" height="522" width_o="670" height_o="522" src_o="http://payload.cargocollective.com/1/1/42956/572297/converse_02_9_o.png" data-mid="16120356" border="0" align="left"/> The Project: The Converse One Star boutique is an online destination for any style seeker or sneaker fan. This boutique features the stories of six creative people, all who inspire creativity through their clothes and stories. Images of the six characters appear in both print advertisements and in-store signage. URL's drive shoppers online, where they can explore the character's wardrobes, get recommendations on styles, and watch videos about each of the individuals. Role:Art director, concept development, design // Agency: AKQA Collaborators:Creative Director: Jason Ring Designer: Eric Shoemaker Creative Developer: Justin Peterson http://www.elizabethtervenski.com/Power-of-Presence-Site-Tablet http://www.elizabethtervenski.com/following/elizabethtervenski.com/Power-of-Presence-Site-Tablet Fri, 06 Apr 2012 15:33:26 +0000 elizabeth tervenski 3154018 <img src="http://payload42.cargocollective.com/1/1/42956/3154018/760_landing.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload42.cargocollective.com/1/1/42956/3154018/760_landing_o.jpg" data-mid="16119317" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/42956/3154018/760_detail.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload42.cargocollective.com/1/1/42956/3154018/760_detail_o.jpg" data-mid="16119316" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/42956/3154018/760_tablet.jpg" width="670" height="597" width_o="670" height_o="597" src_o="http://payload42.cargocollective.com/1/1/42956/3154018/760_tablet_o.jpg" data-mid="16119318" border="0" align="left"/> The Project: From a simple sketch, to a full-blown concept car, to the production of the Range Rover Evoque, everything has been focused on creating a sense of presence in all who come in contact with it. The GWS Presence Project explores design, sustainability, capability, luxury, and technology, to craft a story of how a vehicle with so much presence came to be, from every standpoint. A journey has led us to the launch. This documentary is both a record and continuation of that journey. Role: Senior Art Director & Design Production // Agency: Wunderman & Digital Kitchen Collaborators:Creative Director: Steve Whittier Designer: Jason Hellman Copy Writer: Carrie Ingoglia Digital Producer: Alex Parra http://www.elizabethtervenski.com/Land-Rover-CGI-Print-Ads http://www.elizabethtervenski.com/following/elizabethtervenski.com/Land-Rover-CGI-Print-Ads Thu, 05 Apr 2012 18:16:04 +0000 elizabeth tervenski 3143522 <img src="http://payload42.cargocollective.com/1/1/42956/3143522/1J67523_LRT_d3.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload42.cargocollective.com/1/1/42956/3143522/1J67523_LRT_d3_o.jpg" data-mid="16093290" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/42956/3143522/render_white_4.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload42.cargocollective.com/1/1/42956/3143522/render_white_4_o.jpg" data-mid="16094231" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/42956/3143522/goodstock_image.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload42.cargocollective.com/1/1/42956/3143522/goodstock_image_o.jpg" data-mid="16094215" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/42956/3143522/1G66600_LRT_a5_2.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload42.cargocollective.com/1/1/42956/3143522/1G66600_LRT_a5_2_o.jpg" data-mid="16093390" border="0" align="left"/> The Project: Showcase the 2011 and 2012 Full Line up of the Land Rover vehicle line. The photography was shot on location in Oregon, but the positioning and renderings of the vehicles were all computer generated. Role: Senior Art Director, CGI Positioning and Layout // Agency: Wunderman Collaborators:Creative Director: Steve Whittier Writers: Robyn Sands & Carrie Ingoglia Art Buyer & Producer: Jocelyn Woolard Photographer: Martijn Oort Photography Rep: Marilyn Cadenbach CGI Vendor: Zerone http://www.elizabethtervenski.com/Target-Augmented-Reality http://www.elizabethtervenski.com/following/elizabethtervenski.com/Target-Augmented-Reality Thu, 05 Apr 2012 18:06:42 +0000 elizabeth tervenski 572286 <img src="http://payload.cargocollective.com/1/1/42956/572286/1.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/1_o.jpg" data-mid="2642518" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572286/1b.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/1b_o.jpg" data-mid="2646783" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572286/2.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/2_o.jpg" data-mid="2642529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572286/3.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/3_o.jpg" data-mid="2642531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572286/4.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/4_o.jpg" data-mid="2642533" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572286/5.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/5_o.jpg" data-mid="2642536" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572286/6.jpg" width="670" height="502" width_o="672" height_o="504" src_o="http://payload.cargocollective.com/1/1/42956/572286/6_o.jpg" data-mid="2642540" border="0" align="left"/> The Project: The Target Weekly Ad 2-Day Sale (Black Friday) is the biggest shopping event of the holiday season. AKQA was tasked with encouraging guests who traditionally read the newspaper ad to go online and explore deals there. The concept was to bring the printed Weekly Ad to life through the use of the technology Augmented Reality. A black and white marker was distributed in the Target weekly newspaper ad. When guests held the marker up to their webcam they were entered into The 2-Day Sale Giftacular Sweepstakes, with a chance to win thousands in prizes. Role:Art director, concept development, video treatment, green screen directing // Agency: AKQA Collaborators:Creative Director: Jason Ring Senior Designers: Dustin Blouse and Eric Shoemaker Interaction Designer: Marie Hartmann Senior Writer: Bob Hall Creative Developer: Justin Peterson Producer: Nancy Cardillo Animations: FFAKE http://www.elizabethtervenski.com/Target-Pharmacy-Site-Video http://www.elizabethtervenski.com/following/elizabethtervenski.com/Target-Pharmacy-Site-Video Wed, 04 Apr 2012 19:57:13 +0000 elizabeth tervenski 572290 <img src="http://payload.cargocollective.com/1/1/42956/572290/1.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/1_o.jpg" data-mid="2658602" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/2.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/2_o.jpg" data-mid="2658605" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/3.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/3_o.jpg" data-mid="2658609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/4.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/4_o.jpg" data-mid="2658613" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/5.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/5_o.jpg" data-mid="2658617" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/6.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/6_o.jpg" data-mid="2658622" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/7.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/7_o.jpg" data-mid="2658626" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/572290/8.jpg" width="670" height="565" width_o="672" height_o="567" src_o="http://payload.cargocollective.com/1/1/42956/572290/8_o.jpg" data-mid="2658628" border="0" align="left"/> The Project: Target tasked AKQA with redesigning the Pharmacy portion of Target.com to make the information and visual language simpler, friendlier, and more accessible. We also created an online banner campaign to raise awareness and drive traffic online. We brought the concept "Ask A Pharmacist" to life by filming real moms and kids at Target stores. The result was a clever and heartfelt rich media banner campaign that ran across the web. Role:Art director, concept development, design, video treatment // Agency: AKQA Collaborators:Creative Director: Jason Ring Interaction Designer: Kim Laama Senior Designer: Dustin Blouse Senior Writers: Bob Hall and Vinit Patel Creative Developer: Justin Peterson Producer: Nancy Cardillo Video Editor: Mike Murray http://www.elizabethtervenski.com/Levi-s-Video-Treatment http://www.elizabethtervenski.com/following/elizabethtervenski.com/Levi-s-Video-Treatment Wed, 04 Apr 2012 19:37:28 +0000 elizabeth tervenski 3143055 The Project: In collaboration with RoosterNYC, this treatment was created to celebrate the ritual of getting dressed at Levi's debut at New York Fashion Week at 82 Mercer on February 15, 2012. Role: Treatment and concept development // Agencies: RoosterNYC & Wunderman Collaborators:Shot, Edited, and Produced by RoosterNYC Wunderman Writer: Carrie Ingoglia Wunderman Producer: Susan Lekanides http://www.elizabethtervenski.com/Range-Rover-Evoque-Facebook http://www.elizabethtervenski.com/following/elizabethtervenski.com/Range-Rover-Evoque-Facebook Tue, 03 Apr 2012 22:13:43 +0000 elizabeth tervenski 1311176 <img src="http://payload.cargocollective.com/1/1/42956/1311176/1_fan_gate.jpg" width="640" height="1114" width_o="640" height_o="1114" src_o="http://payload.cargocollective.com/1/1/42956/1311176/1_fan_gate_o.jpg" data-mid="6357444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/1311176/2_features.jpg" width="640" height="1844" width_o="640" height_o="1844" src_o="http://payload.cargocollective.com/1/1/42956/1311176/2_features_o.jpg" data-mid="6357446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/1311176/3_photos.jpg" width="640" height="1276" width_o="640" height_o="1276" src_o="http://payload.cargocollective.com/1/1/42956/1311176/3_photos_o.jpg" data-mid="6357495" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/1311176/3_videos2.jpg" width="640" height="1242" width_o="640" height_o="1242" src_o="http://payload.cargocollective.com/1/1/42956/1311176/3_videos2_o.jpg" data-mid="6357501" border="0" align="left"/> The Project: Create a Facebook experience that allows users to seamlessly navigate between all of the available Evoque content without being redirected to other sections of the Range Rover USA Facebook page. The Range Rover Evoque Insiders Campaign encouraged users to RSVP to upcoming events, share event photography and videos and generates conversation around the design and innovation of the vehicle. Role: Senior Art Director // Agency: Wunderman Collaborators:Creative Director: Steve Whittier Senior Art Director: John McGill Vendor: Buddy Media http://www.elizabethtervenski.com/Xbox-com-Redesign http://www.elizabethtervenski.com/following/elizabethtervenski.com/Xbox-com-Redesign Tue, 03 Apr 2012 22:13:43 +0000 elizabeth tervenski 741347 <img src="http://payload.cargocollective.com/1/1/42956/741347/1.jpg" width="670" height="508" width_o="672" height_o="510" src_o="http://payload.cargocollective.com/1/1/42956/741347/1_o.jpg" data-mid="3496369" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/2.jpg" width="670" height="508" width_o="672" height_o="510" src_o="http://payload.cargocollective.com/1/1/42956/741347/2_o.jpg" data-mid="3496375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/2b.jpg" width="670" height="508" width_o="672" height_o="510" src_o="http://payload.cargocollective.com/1/1/42956/741347/2b_o.jpg" data-mid="3496379" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/3.jpg" width="670" height="680" width_o="672" height_o="683" src_o="http://payload.cargocollective.com/1/1/42956/741347/3_o.jpg" data-mid="3496382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/4.jpg" width="670" height="1009" width_o="672" height_o="1013" src_o="http://payload.cargocollective.com/1/1/42956/741347/4_o.jpg" data-mid="3496383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/5.jpg" width="670" height="728" width_o="672" height_o="731" src_o="http://payload.cargocollective.com/1/1/42956/741347/5_o.jpg" data-mid="3496385" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/6.jpg" width="670" height="603" width_o="672" height_o="605" src_o="http://payload.cargocollective.com/1/1/42956/741347/6_o.jpg" data-mid="3496388" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/741347/7.jpg" width="670" height="1292" width_o="672" height_o="1296" src_o="http://payload.cargocollective.com/1/1/42956/741347/7_o.jpg" data-mid="3496389" border="0" align="left"/> The Project: AKQA was tasked with redesigning Xbox.com from both a visual and functional perspective. The new Xbox.com features a major redesign, with streamlined search and messaging tools, as well as a new family reporting feature for keeping tabs on your kids' (or parents') gaming habits. You'll also find a web-based avatar editor and web games you can play either on a PC browser or Windows Phone 7 device. Role:Art direction & design production // Agency: AKQA Collaborators:Creative Director: Akira Takahashi & Kim Laama Art Directors: Sunjin Kim & Jimmy Soat Interaction Designer: Marie Hartmann http://www.elizabethtervenski.com/RR-PSFK-Video-Mobile-Campaign http://www.elizabethtervenski.com/following/elizabethtervenski.com/RR-PSFK-Video-Mobile-Campaign Mon, 18 Apr 2011 21:36:53 +0000 elizabeth tervenski 1323948 <img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk2.jpg" width="640" height="383" width_o="640" height_o="383" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk2_o.jpg" data-mid="6437215" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk1.jpg" width="640" height="392" width_o="640" height_o="392" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk1_o.jpg" data-mid="6437206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk3.jpg" width="640" height="347" width_o="640" height_o="347" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk3_o.jpg" data-mid="6437211" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/42956/1323948/psfk4.jpg" width="640" height="875" width_o="640" height_o="875" src_o="http://payload.cargocollective.com/1/1/42956/1323948/psfk4_o.jpg" data-mid="6437217" border="0" align="left"/> The Project: The Range Rover Evoque mobile tag campaign was developed specifically to coincide with events based around New York City during the pre-launch of the brand new Range Rover Evoque. The tags were featured at the PSFK conference, the Grand Central Station wireframe installation, and the 2011 NY Auto Show Range Rover booth. The mobile code was posted on signage, fliers, and trade show booths. When scanned, content included exclusive videos and quick access to the US mobile site. Video InterviewA unique interview video was shot and created for the PSFK mobile conference about it's founder, Piers Fawkes. The video highlights the story of how Piers founded PSFK and why he is a member of the Range Rover Evoque City Shapers. Role:Senior Art Director, video treatment // Agency: Wunderman Collaborators:Creative Director: Steve Whittier Senior Art Director: John McGill Senior Writer: Robyn Sands Executive Producer: Susan Lekanides Camera & Editor: Andrew Pulaski