PSFK Range Rover QR Video & Event
The Range Rover Evoque mobile tag campaign was developed specifically to coincide with events based around New York City during the pre-launch of the brand new Range Rover Evoque.
My writer and I concepted this short film that tells the launch story from the POV of Piers Fawkes, creater of PSFK. We scripted the story together and I art directed, selected the B-Roll and sourced the music. We hired a cameraman and post house to shoot and edit the film.
This video was featured at the PSFK conference, the Grand Central Station wireframe installation, and the 2011 NY Auto Show Range Rover booth and played when the Microsoft tags were scanned with a mobile device.
Role: Senior Art Director & Video Treatment/Editing // Agency: Wunderman
Creative Director: Steve Whittier
Writer: Robyn Sands
Executive Producer: Susan Lekanides
Camera & Editor: Andrew Pulaski