The Range Rover Evoque Website
The campaign for the launch of the Range Rover Evoque involved television, print, and a digital hub that told the stories of how from simple sketch, to a full-blown concept car, to the production of the Range Rover Evoque, the vehicle commands a strong sense of presence with all who come in contact with it.
I wire-framed, art directed, and worked with a second designer to execute the digital experience that lived on LandRover.com. By organizing the site through the color-coded filters of design, sustainability, capability, luxury, and technology, we encourage users to explore the content they care about the most. Custom edited videos and photography take the hero space, while the filters reorganize the content grid below. A content calendar was created so that new content was added on a regular basis to keep the stories of the car interesting to returning users.
Agency: Wunderman & Digital Kitchen
Creative Director: Steve Whittier
Designer: Jason Hellman
Copy Writer: Carrie Ingoglia
Digital Producer: Alex Parra