The Nike NBA Connected Jersey

Your Nike NBA Connected Jersey gives you next-level access to athletes, exclusive offers, and the game you love. To get started, download and open the NikeConnect app. Then, just tap your smartphone on the tag at the bottom of your jersey to unlock: NBA highlights, exclusive gear, epic experience and NBA 2K18 boosts, Spotify playlists, and more

NBAConnectedJersey.jpg

Role: Lead UX Designer

  • Helped craft the concept, experience framework and customer journey
  • Refined the gaming mechanics and concept of "tapping in"
  • Created solutions for NFC tag challenges like blank or damaged tags
  • Designed a custom CMS to support the fully customizable experience
  • Delivered wireframes, flows on flows on flows, and a sitemap
  • Partnered with design and development to create the end product
  • Documented all of the functional specs and global partner requirements
  • Helped conduct user testing and revised designs accordingly
     

News & Press

Nike News
Connected Jersey App Guide

Techcrunch
Nike and the NBA unveil connected jerseys… and they’re super cool


Endgaget
Nike's 'NBA Connected' jerseys tap into the game with NFC tags


NBA
Nike, NBA unveil innovative new jerseys, gear


    Agency: AKQA
    Creative Director: Johnny Budden & Carlos Matias
    UX Director: Kim Laama

    Senior Art Director: Felipe Yamaoka
    Art Director: Antoine Christian
    Senior Account Director: Nic Camacho