The Nike NBA Connected Jersey

Your Nike NBA Connected Jersey gives you next-level access to athletes, exclusive offers, and the game you love. To get started, download and open the NikeConnect app. Then, just tap your smartphone on the tag at the bottom of your jersey to unlock: NBA highlights, exclusive gear, epic experience and NBA 2K18 boosts, Spotify playlists, and more


Role: Lead UX Designer

  • Helped craft the concept, experience framework and customer journey
  • Refined the gaming mechanics and concept of "tapping in"
  • Created solutions for NFC tag challenges like blank or damaged tags
  • Designed a custom CMS to support the fully customizable experience
  • Delivered wireframes, flows on flows on flows, and a sitemap
  • Partnered with design and development to create the end product
  • Documented all of the functional specs and global partner requirements
  • Helped conduct user testing and revised designs accordingly


Gold Clio for Partnerships & Collaborations 
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Gold Clio for Product Innovation
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News & Press

Nike News
Connected Jersey App Guide

Nike and the NBA unveil connected jerseys… and they’re super cool

Nike's 'NBA Connected' jerseys tap into the game with NFC tags

Nike, NBA unveil innovative new jerseys, gear

    Agency: AKQA
    Creative Directors: Johnny Budden & Carlos Matias
    Heads of Technology: David Justus & Yi Lui
    Head of User Experience: Kim Laama

    Additional UX Leads: Ashley Lewis & Gabriel Beck
    Senior Art Directors: Felipe Yamaoka & Antoine Christian
    Senior Account Director: Nic Camacho
    Program Director: Chris Yew
    Program Manager: Tim Stevenson & Mutaurwa Mapondera